Marketing Specialist
Albuquerque, NM
Full Time
Experienced
Job Summary
The Marketing Specialist plays a key role in supporting the execution of marketing campaigns, and projects under the direction of senior marketing leadership.Duties & Responsibilities
- Works closely with senior leadership in the marketing department as well as other department heads
- Responsible for supporting the Signature brand strategy
- Assists in coordinating marketing strategies internally and externally with supporting vendors
- Provides graphic design and video editing support; creates compelling marketing materials
- Researches and discovers new marketing strategies, technologies, and opportunities
- Ensure that marketing activities meet brand guidelines and are delivered within budget
- Manage technical aspects of critical marketing systems (such as marketing automation, CRM, and social media paid campaigns)
- Analyzes marketing sales data for competitive insights and opportunities
- Creates and shares reports detailing the effectiveness of marketing efforts and ROI
- Prioritizes efforts to meet deadlines and goals
- Plans community outreach activities, internal events, and other events in conjunction with vendor partners
- Coordinates social media marketing campaigns
- This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive, but representative; other duties may be assigned.
Required Skills & Abilities
- Graphic design and video production
- Event organization
- Knowledge of distribution channels including those associated with traditional & digital
- Analytical skills and business acumen
- Understanding of consumer psychology
- Excellent written and verbal communication skills
- High level of professional enthusiasm
- Ability to work at both strategic and tactical levels of business
- Ability to build positive relationships with internal and external customers and vendors
- Strong project management skills
- Attention to detail
- Ability to learn new skills and be self-teaching
Education & Experience
- Proven experience running marketing campaigns with success around leads and revenue
- Experience in a competitive business environment
- Experience with data, reporting, metrics, and financials
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